HUMAN BOWLING + URBAN SURFING
CONTENT + SOCIAL MEDIA
INVITING ADVENTURE SEEKERS TO EXPERIENCE A BRAND.
What do you get when you fuel extreme sport videographer Devin Super Tramp with Bear Naked Granola? Millennial FOMO and content that breaks the Internet. To launch Bear Naked's One Up It Tour, a rally cry to all adventurers, OBE built the world's first life-sized, human bowling lane. Led by Devin Super Tramp, thrill seekers could launch down a snow covered Mammoth Mountain ally in a giant Zorb to "strike" down the pins. But the fun didn't stop there. During the Summer OBE climbed the streets of San Francisco to find the perfect hill for our humongous slip-n-slide. Once again guided by Devin Super Tramp, enthusiasts surfed, boarded and belly flopped their way to the bottom at blazing speeds.
The Results: 5.4+ million human bowling video views. 7.1+ million urban surfing video views.