The Shorty Impact Awards is an international awards program dedicated to honoring the most purposeful and impactful work organizations are doing to make the world a better place. This includes work on social and digital media to raise awareness for a cause, as well as offline work done internally or externally to advance our society.
Our work on It's Her Shot - in partnership with Motive, Nike and DICK'S Sporting Goods - has been named the Shorty Impact Awards Silver winner in the Event & Experiential category. This award honors the most notable execution of an event or activation for a pro-social cause. Including in-person, virtual and hybrid experiences.
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About It’s Her Shot
NBA players often credit their time on public courts for giving them their start in the game. But those are often high-pressure spaces dominated by male players, reserved for their team play. DICK’S Sporting Goods and Nike decided to reimagine community courts as a shared, safe space for young female hoopers—giving girls THEIR shot to gain skills as players and confidence as young women.
They embraced a cause: creating space for girls to make bold plays on the courts of basketball and life.
The result was the original, LA-based It’s Her Shot: a Venice street-court takeover designed for girls who love to ball in 2021. We empowered girls authentically with shooting contests, open court play, giveaways, grants to community groups, chances to create content with fellow hoopers, plus meet-and-greets with WNBA greats Lisa Leslie and Seimone Augusts. We spread awareness of girls’ need for safe spaces to play while establishing a lasting presence in local communities to ensure they get it.
The original It’s Her Shot saw wild success, but DICK’S Sporting Goods and Nike weren’t sitting on any laurels. Their passion for their cause only expanded, and so did our aspirations in 2022 and beyond. Learn more here.
About Shorty Awards
The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media, by organizations in all sectors and sizes, as well as individual creatives and creators from around the world.
Founded in 2008, the Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting. Notable previous winners include brands, agencies, nonprofits, media, and production companies such as Airbnb, Marvel Studios, HBO, HRC, UNICEF, Nestle, BMW, Paramount+, Digitas, Wieden + Kennedy, 72andSunny etc, as well as influential artists, scientists, authors, and activists such as Greta Thunberg, Bill Nye, Michelle Obama, Trevor Noah, Lizzo, Malala Yousafzai, Conan O’Brien, Lady Gaga and more. Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.