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OBE ACQUIRES FULLALUV CREATIVE DESIGN

11.14.2010

On Board Entertainment has announced the formal acquisition of the Fullauv Creative Agency, a Boulder, CO based company founded and managed by designer Michael White. Fullaluv will serve as the creative design division of OBE, with White assuming the role of Creative Director. The move allows OBE to expand its in-house capabilities to include a range of environmental design and fabrication projects, including trade shows, event sets, mobile vehicle wraps, retail displays, and pop-up stores.

Under the guidance of White since it was founded in 2004, Fullaluv has designed and developed environments for such clients as Nike, Red Bull, Columbia, Target, Motorola, and Microsoft. Projects have ranged from mobile vehicle designs, pop up store design and install, retail space design and install, environmental graphics, and trade show exhibits. Specific activations in the Fullaluv portfolio include: Red Bull Illume photography exhibit, Nike 6.0 presence at the US Open of Surfing, Nike 6.0 presence at the Winter Olympics in Vancouver, Herbalife activation elements, MGM City Center in Las Vegas, and the award winning Motorola M-LAB in Florida (for a full portfolio of work, please visit the online studio: http://fullaluv.com/nuevo/studio.html ). For the past two years, Fullaluv has worked as a partner with OBE for a number of projects, ranging from graphic to environmental design as well as a number of concept development projects and new business pitches.

We are very excited to be bringing in Fullaluv's wide range of environmental and graphic design expertise," said Dan Hirsch, Founder and CEO of OBE. "While we've always had strong ties to creative partners, bringing the department in house allows us to better serve our clients in both quality control and budgetary considerations. It continues to prove we're built for the integrated marketing campaigns of tomorrow."

Fullaluv will continue to operate in Boulder, CO while serving OBE's coast-to-coast locations.

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