Senior Director of Business Operations Allison Lam keeps OBE humming so teams can deliver incredible experiences at warp speed. There’s no aspect of Biz Ops she doesn’t touch (and make more efficient), from IT and Finance to the day-to-day flows of work, data and people that make OBE… well, OBE. Given how she got here, it’s no mystery why it all clicks. For years, Lam worked in marketing, where she learned about strategy, design, PR, budget management and event production. She joined OBE in 2013 as an account coordinator, serving clients like Google, Nike and Beats by Dre while working her way up to account management. And in those roles, she learned how every team functions, while living OBE’s “people first” culture. Her experiences inspired her to help the agency work smarter by seizing every chance to streamline. Lam’s education won’t surprise you. She was a double major in Business Administration and Exercise & Sport Science at University of North Carolina, Chapel Hill. A lesser-known nugget? She’s a fearless world traveler. Antarctica’s the only continent she hasn’t seen.