Show Me Your Walk
VIRTUAL + DIGITAL EXPERIENCE
HONORING GRADUATES WITH A VIRTUAL COMMENCEMENT.
With commencement ceremonies across the world cancelled due to COVID-19, Chase wanted to find a way to celebrate 2020 graduates of all academic levels. Together, we created #ShowMeYourWalk: a viral social media challenge and the first-ever, virtual graduation celebration. We sparked a global movement, inviting grads to show how they would walk, roll, strut, or dance across their own version of a graduation stage. Then, we hosted a live stream commencement with inspiring speeches and personalized shout-outs from Jamie Dimon, Kevin Hart, Serena Williams, and Stephen Curry. In December 2020, Twitter named Show Me Your Walk one of the best Twitter campaigns of the year.
OBE’s technical responsibilities included management and fulfillment of all live stream technical requests, remote tech setup and equipment, networking and bandwidth, signal flow oversight to social platforms, run of show creation, and ensuring quality control across platforms. In addition, our Creative team handled strategy development, novel brand guidelines and visual center development, design and delivery of all creative assets (video, paid and earned social and media placement, website, streaming platforms, etc.), TikTok social media strategy development, copywriting, and talent communications and management. We’re so proud to give this (almost) stolen moment back to students across the globe.
Award: 2020 Event Marketer Experience Design & Technology Awards (Gold) - Best Use of Social Media