CHASE X ESSENCE
Currency Conversations Virtual
VIRTUAL + DIGITAL EXPERIENCE
EMPOWERING COUPLES TO REACH THEIR FINANCIAL GOALS.
In 2019, Currency Conversations presented by Chase x Essence kicked off with a seven-city roadshow to empower black women and expand their financial knowledge. To build on this momentum, we introduced a virtual panel discussion series in 2020 entitled Love & Money. People from around the world tuned in digitally, learning from celebrity and professional couples how to have healthy financial conversations in their relationships. We streamed our activations on the ON24 digital experience platform as well as Facebook Live, leveraging social amplification to bring the campaign to life. OBE’s responsibilities included creating a brand identity, designing all social assets for promotions, and developing a full digital consumer journey for the live stream. In addition, we managed talent communications and rehearsals, built speaker toolkits (containing a camera, microphone, laptop, lights and even PPE to protect speakers from the COVID-19 virus as they opened the kits), set up proper internet bandwidth and connectivity, and developed KPI’s that were reflective of how virtual events can expand reach and impact.