INSPIRING THE NEXT GENERATION OF FEMALE ATHLETES.
Girls are dropping out of sports at 2x the rate of boys. That’s why we partnered with Nike at the Nike Legacy Summit to kick off Women Coach LA, a city-wide initiative to inspire and train female coaches and increase female sport participation across Los Angeles. Through motivational activities, sessions and speakers, 500 women received the tools to become role models and empower the next generation of athletes. But this was just the beginning. Throughout 2019, we’re training female coaches to serve as role models for girls across L.A., for sport and life. We’re committed to inspiring and enabling the next generation of female athletes, and we’re honored to be a part of this meaningful program.
The Results: 500 coaches trained. Hundreds of NikePlus member sign-ups.