CONNECTING RUNNERS AROUND THE WORLD.
What happens when the energy of a party fuels a workout through the streets with a crowd moved by music, running to the same beat at the same time? Beats 1 Run. On Sunday, October 25, 2015 Beats and Apple Music brought together thousands of fans for a 5k run powered by the DJ’s of Beats 1. Cheered on by a custom mix by Samantha Ronson, runners in LA, NYC, Paris and London took to the streets, the parks, the waterfronts—all listening to the same mix. At the same time, people from 25+ countries joined the run virtually via live stream and were propelled by the same playlist.
The Results: 40% increase in Instagram followers. #Beats1Run trended #1 on Instagram. 3,650 virtual runners from 25+ countries.
Award: 2016 Cannes Lions Awards (