Giving graduates a virtual commencement.
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With commencement ceremonies across the world canceled due to COVID-19, Chase wanted to find a way to celebrate 2020 graduates of all academic levels. Together, we created #ShowMeYourWalk: a viral social media challenge and the first-ever virtual graduation celebration. We sparked a global movement, inviting grads to show how they would walk, roll, strut, or dance across their own version of a graduation stage. Then, we hosted a live stream commencement with inspiring speeches and personalized shout-outs from Jamie Dimon, Kevin Hart, Serena Williams, and Stephen Curry. In December 2020, Twitter named Show Me Your Walk one of the best Twitter campaigns of the year.
OBE’s technical responsibilities included the management of all live stream technical requests, remote tech setup and equipment, networking and bandwidth, signal flow oversight to social platforms, run of show creation, and ensuring quality control across platforms. In addition, our creative team handled strategy development, novel brand guidelines and visual center development, design and delivery of all creative assets, like video, social, media placement, website, streaming platforms and more. TikTok social media strategy development, copywriting, and talent communications and management. We’re so proud to give this (almost) stolen moment back to students across the globe. Check out the video recap here.