Introducing Airbnb’s professional host tools at the VRMA National Conference
Listing a home on Airbnb is as simple as one, two, three. But listing four, five, or twenty homes hasn’t always been such a breeze. Airbnb wanted to change that, and when Airbnb came knocking on our door, we happily opened it. We worked with Airbnb to create an integrated experiential launch of their new professional host tools at the VRMA National Conference in Orlando, Florida. The multi-pronged approach included a custom 10’ x 20’ exhibit space, a hosted speaker session, an Airbnb sponsored happy hour, and a standing-room-only closing Keynote given by co-founder Nathan Blecharczyk. Now, listing one, two, or 103 homes on Airbnb is as simple as O-B-E.
The Results: Thousands of professional rental property managers visited the Airbnb hub to experience the exclusive new user tools aimed at helping hosts manage multiple listings, generating increased business for AirBnB.