Veggie Burger Bar At Sundance Film Festival
CREATING A POP-UP, PLANT-BASED BURGER BAR.
MorningStar Farms handed us a challenge – 57 days to build an experience in the middle of one of the highest profile film festivals. We designed, produced and staffed a pop-up restaurant in the middle of the Sundance Film Festival in Park City Utah. Throughout the event we collected key customer feedback, tracked social engagement and shared some delicious made-to-order veggie burgers for free.
The Results: 80+ million media impressions. 96k+ Facebook impressions over 6 days. 13k+ burgers served.