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MORNINGSTAR FARMS

VEGGIE BURGER BAR AT SUNDANCE

RETAIL + POP-UP

Creating a pop-up, plant-based burger bar

MorningStar Farms handed us a challenge – 57 days to build an experience in the middle of one of the highest profile film festivals. We designed, produced, and staffed a pop-up restaurant in the middle of the Sundance Film Festival in Park City Utah. Throughout the event we collected key customer feedback, tracked social engagement, and shared some delicious made-to-order veggie burgers for free.

The Results: 80+ million media impressions. 96k+ Facebook impressions over 6 days. 13k+ burgers served.

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