Co-CEO Deb Lemon brings straight talk and smart strategy to every client partnership. She believes in the long game: making sure brand experiences add up to real business impact. And she takes pride in building (and leading) the dream teams to do it, thanks to instincts she sharpened as both a marketer and a true brand believer. A former college athlete, Lemon started her career working at a Nike store. Why? Because the brand spoke to her. She never forgot the authenticity of that connection as she rose through the ranks at Nike (Sports Marketing, Events, Brand), where her crowning achievements included activations at four straight Olympic Games and the creation of the Nike Women’s Marathon. At OBE, Lemon now keeps Facebook, JPMorgan Chase, Activision, Tesla and, yes, Nike (she’s a lifer) connected to their brand communities. She welcomes every chance to build OBE’s “Work Hard, Play Harder” culture, and she never loses her curious sense of adventure. Did you know? There are only two U.S. states “Fun Debbie” hasn’t hit. Arkansas and Nebraska: get ready.