Founder and CEO Dan Hirsch throws all his energy into upping OBE’s game. With decades in the entertainment and events industry, he’s got experience to build on. Hirsch started his career in the electrifying world of live music, representing hip-hop giants like Run DMC and Wu-Tang Clan. He simultaneously developed an affinity for the exploding action sports industry. In 1995, he combined his passions to create one of the first snowboarding and music festivals—and OBE was born. Since then, Hirsch has been challenging his teams to match his effort, bringing the same raw excitement that started his career to all of OBE’s experiential marketing campaigns. Today, the agency creates authentic and memorable moments for mega-brands like Facebook, Nike, JPMorgan Chase, Kellogg’s, Activision and Rothy’s. Proudly, OBE has been named to Event Marketer’s “IT” List for the past nine years (and counting), and Hirsch has been featured in the San Francisco Business Journal and honored as a member of Event Marketer’s Executive Roundtable. For four years, he served on the Board of Directors for Worldwide Partners (the biggest independent Marcom network on the planet). As for “down time”—what’s that?! To recharge, Hirsch jumps on surfboards, snowboards and mountain bikes.