JPMorgan Chase & Co.

J.P. Morgan Corporate Challenge

2016-Present

OBE has been a J.P. Morgan Corporate Challenge partner since 2016, taking it into its 48th year in 2024. The Series is the world’s largest corporate running event that takes place in 16 locations across eight countries and six continents with one mission: to serve as a catalyst between work and wellness. One part run and one part party, each 3.5-mile / 5.6-kilometer road race connects participants with their colleagues as they celebrate teamwork, camaraderie and the Corporate Challenge community worldwide.
 
As race, brand, and storytelling experts, OBE was brought in to elevate the program and create consistency across all markets, while incorporating nuances among different cities. To accomplish this, we created a 380-page Brand Playbook, outlining 58 standard operating procedures, defining online and onsite brand guidelines, developing content capture standards, and creating onsite experiential standards in each market around the globe.