On Board Experience Marketing

Over the weekend, something major(ly awesome) happened in our nation's capital.  The first ever Nike Women Half Marathon in DC!

In their first year as a sponsor of the Olympic Games, Dow worked with OBE to bring their brand to life (earning a few rave reviews in the process).

The bossman got quite the honor this week with the announcement of his appointment to the North American Board of Directors at Worldwide Partners, Inc.  Sounds pretty official, right?

Check out our new blog WHYEXP? to keep up with the things we think.

More and more, we're finding ways to amplify our clients' messaging beyond our live interactions, generating previously unfathomable ROI numbers.

Wanna see how?

Check out the ultimate Marley road show we built with our friends at House of Marley.

Event Marketer Magazine unveiled this year's agency It List, where they call out the 100 best agencies in the experiential marketing game.

You'll never guess who's on it.

Think men protesting PMS is attention grabbing?

So did a lot of other people.

The 2011 Live Bear Naked Tour is only two weeks old and we're already playing with fire (no, that's not a figure of speech - we're literally jumping over fire for fun (yes, seriously)).

The New York Times profiles the latest evolution in social media: actually talking to people.  As in face to face and over dinner.  Apparently there's a lot of value for people to engage with things away from their computer (If there was a real life like button we'd press it).

The Kashi R.E.A.L. Tour hit the road at the Oxnard Strawberry Festival last weekend, leaving healthy lifestyles in its wake.

A recent study sheds a little light on how brands can reach the Healthy Actives consumer segment.  Turns out it takes something a little more than television commercials and online banner ads to catch their attention.  Why?  Because Healthy Actives are, well, active.

On Board has acquired longtime partner agency Fullaluv Design to serve as the creative and experiential design department.

According to this article from AdAge, marathons are becoming hot commodities for marketing gurus. A peek inside the facts and figures of the marathon industry and how savvy marketers are helping their brands by getting involved.

The seventh running of the Nike Women's Marathon in San Francisco proved unsinkable.

A great line up and even better weather help draw 14,000 to Alice Radio's annual Now and Zen Fest in Golden Gate Park.