Camp Flog Gnaw
RETAIL + POP-UP
BUILDING AN IMMERSIVE PRODUCT EXPERIENCE.
At the 8th annual Camp Flog Gnaw Carnival in Los Angeles at Dodger Stadium, Tyler the Creator set out to launch his new “Gianno” sneaker in partnership with Converse. What started as something small and straight forward quickly turned into one of Converse’s hero moments of the year. Over the two-day, sold out festival, we activated a 40x40 retail space for the Gianno footwear launch, complete with a customization space, VIP seeding tent, 11ft x 20ft Gianno Shoe Slide, and an ongoing pop-a-shot game. Select attendees and musical artist/entrepreneur, Taco, competed in a celebrity pop-a-shot tournament, which helped drive membership and distribution of over 3k+ units of Tyler’s archive products.
The Results: 100k+ attendees. $222k+ net sales.