LAUNCHING A BRAND NEW INITIATIVE & PARTNERSHIP.
One part networking event. One part group workout. Sweatworking is a fun way to combine fitness, relationship building and thought leadership for active professionals. OBE negotiated a firm-wide partnership between JPMorgan Chase & Co. and the actor/comedian/fitness enthusiast, Kevin Hart to modernize the brand perception of the Corporate Challenge - a road race series that engages 250k+ corporate runners throughout the globe. To launch the Sweatworking initiative, we hosted 120+ firm prospects, clients and stakeholders at the n Players Association in NYC for a panel discussion and workout led by none other than Kevin and his trainer, Ron “Boss” Everline. The event concluded with a networking happy hour, where guests let their guard down and left with their endorphins high.
The Results: 123 attendees. 1M+ views across Instagram. Negotiated a partnership between J.P. Morgan & Kevin Hart.