HARRY POTTER BOOTH
To pre-launch their new Hogwarts Mystery mobile game, popular game maker TinyCo partnered with OBE to deliver a magical trial experience at the 2018 Celebration of Harry Potter at Universal Studios Orlando. We created a 20’ x 20’ booth that brought Hogwarts to life and generated buzz for the first Harry Potter mobile app of its kind. At the booth, guests received their official, wax-sealed acceptance letter to Hogwarts School of Witchcraft and Wizardry. Guests were also able to play the game prior to it's official release and offer developer feedback. Over the course of three days over 3,000 people stopped by the booth to experience the magic.
The Results: 3000+ consumers. 2000 guests pre-registered for game release.