Strengthening a community through sport
In its 45th season, The Drew brought signature athletes, local legends, Hollywood stars and thousands of fans to South Central, creating a destination for high-caliber basketball within a resilient community. The enthusiastic crowd—a diverse mix of people, culture, and ages —was a testament to the unifying power of sport. OBE truly helped Nike manage an unparalleled partnership with the Drew League and share its story with the world. A story where hard work, talent and vision—on and off the court—makes The Drew an urban legend to believe in.
The Results: 40k+ consumers served. 350+ professional & collegiate athletes. 150+ young athletes attended basketball clinics.