RETAIL + POP-UP
Connecting with Gen Z consumers
At Beautycon, the question has always been, why is Nike here? How does a sports brand fit it with beauty brands like L'Oréal and Redken? We answered these questions with a booth twice the size of last year's activation that took center stage at the L.A. Convention Center amid 250+ beauty brands. We inspired over 6000 Gen Z consumers through their personal connections, appearances from their favorite YouTube stars, customizable logo designs, and live performances on the Air Society Stage. Forget "fitting in." Nike stood out.
The Results: $68,238 in total sales over 2 days. 158 new Nike+ members. 413k+ total social media impressions.