HOUSE OF MARLEY
Satisfy Your Soul
INTRODUCING A PRODUCT THROUGH AN IMMERSIVE BRAND EXPERIENCE
If you look up "awesome" in a dictionary, you'll find pictures of sleek electronics, Bob Marley, and vintage VW vans – or wait, that's the "Satisfy Your Soul" Tour. OBE collaborated with the House of Marley to go on the road with an immersive brand experience featuring three vintage VW vans. Each van was equipped with listening stations for testing H.O.M. products and mixing stations to create your own Marley track. Visitors were able to donate via text to support Marley's "One Love" Foundation.
The Results: 14,656 Headphone Trials.143K Impressions On-site. 1.5M Vehicle Impressions. 12% Increase in Facebook Likes.