LAUNCHING A POWERFUL BRAND IN THE U.S.
The LeEco U.S. Launch represented the unexpected and disruptive reshaping of the content and entertainment landscape. The campaign marked the U.S. launch of China’s premium, technologically interconnected ecosystem provider. We partnered with LeEco to announce their U.S. debut through 2 separate events. First, a PR event to announce LeEco’s acquisition of Vizio, hosted in Los Angeles to an audience of media, industry and brand partners. Second, a brand and product launch event hosted in San Francisco’s iconic Palace of Fine Arts. We helped LeEco showcase their products and content through groundbreaking presentations in an awe-inspiring, connected and seamless environment. To extend the experience to the global audience, both programs were live streamed in English, Mandarin Chinese and Russian on YouTube, Facebook Live and LeEco’s own social channels. OBE handled all the standard aspects of the live broadcasts as well as SAT transmission(s) and encoding (offsite and on).
The Results: 1794 media attendees. 4326 showcased product engagements. (*Results from San Francisco launch event*)