LAUNCHING A POWERFUL BRAND IN THE U.S.
The LeEco U.S. Launch represented the unexpected and disruptive reshaping of the content and entertainment landscape. The event marked the U.S. launch of China’s premium technologically interconnected ecosystem provider. OBE helped LeEco announce their U.S. debut by embodying their creativity and ambitions in San Francisco’s iconic innovation hangar. By combining a groundbreaking presentation with an awe-inspiring, connected and seamless environment LeEco proudly showcased their products and content while metaphorically communicating what their brand is capable of and their disruptive potential.
The Results: 1794 media attendees. 4326 showcased product engagements.