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GENENTECH

FULL SPECTRUM

B2B CONFERENCE

DEVELOPING AN INTERNAL IT RETREAT.

For the last 8 years, OBE proudly produced the internal IT department retreat, Full Spectrum, for pharmaceutical giant Genentech. This 600+ person, daylong event was brought to life through engaging speakers, beautiful stage design, uplifting entertainers, on-site activities and more. Working closely with Genentech’s internal departments, we creatively crafted an ever-evolving theme, logo, and new identity design each year, which was infused into every step of the attendee's journey. From signage to app design, the motifs and brand elements were flexible and eye-catching.

The Results: 600+ engaged and inspired employees. Full Spectrum app integration. 8 consecutive years.

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