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LIVE (MOVIE) THEATER

04.03.2012

The Union, one of our WPI partner agencies out of Scotland, passed along a creative way they embedded a client’s message into a live moment.  Check it out:



You can see the crowd – so conditioned to the moviegoing experience – is really caught off guard by the interaction between the live audience member and the actions on screen. Interesting way to think about breaking into a consumer’s perspective by interrupting their expectations.

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