Our Work
Kellogg's Crunchy Nut
We worked around the clock on this one. Literally
Kellogg’s wanted to launch their new Crunchy Nut Cereal in a big way. As part of their, “It’s Morning Somewhere” national launch event, at Hollywood and Highland Center, OBE executed a 24-hour sampling opportunity.
To tie into the, “It’s Morning Somewhere,” idea, we also created a green screen photo booth. The changing green screen images tied into wherever morning happened to be at that exact moment in the world.
Participants could then immediately post their photos on Facebook. And did they. 94% of those who took their photo shared it, immediately, with their social network.
Guess they liked the idea as much as we did.
