Our Work
NIKE RIVAL RALLY
Nike looked to get high school athletes buzzing about their new store opening in Santa Monica. Instead we created a roar.
Auditioning 275 students and student athletes from 6 different local high schools, we developed an opening day extravaganza for local athletes to model, perform, and participate in the Nike Rival Rally and Field Day celebration.
Hundreds of spectators gathered around the stage and all 3 tiers of the mall to watch 192 local high school students and 27 professional dancers perform. Students repped their schools both on stage and off and left feeling like stars in the Nike universe.
