Our Work
NIKE WOMEN'S MARATHON
This one’s been fun since day one.
Nike came to us because they wanted to celebrate women. And they wanted to create a premium marathon experience. Since we started, the event has become so successful, it’s grown from 9,000 participants to over 20,000. In fact demand is so high, we have to turn people away. For the 2010 marathon, we were charged with increasing the number of younger registrants (18-24). We succeeded in that goal, increasing the 18-24 year-old registrants by 450%. In addition, during the event, NIKETOWN San Francisco, posted three worldwide sales records.
