On Board Experience Marketing

More and more, we're finding ways to amplify our clients' messaging beyond our live interactions, generating previously unfathomable ROI numbers.

Wanna see how?

Check out the ultimate Marley road show we built with our friends at House of Marley.

Event Marketer Magazine unveiled this year's agency It List, where they call out the 100 best agencies in the experiential marketing game.

You'll never guess who's on it.

Think men protesting PMS is attention grabbing?

So did a lot of other people.

The 2011 Live Bear Naked Tour is only two weeks old and we're already playing with fire (no, that's not a figure of speech - we're literally jumping over fire for fun (yes, seriously)).

The New York Times profiles the latest evolution in social media: actually talking to people.  As in face to face and over dinner.  Apparently there's a lot of value for people to engage with things away from their computer (If there was a real life like button we'd press it).

The Kashi R.E.A.L. Tour hit the road at the Oxnard Strawberry Festival last weekend, leaving healthy lifestyles in its wake.

A recent study sheds a little light on how brands can reach the Healthy Actives consumer segment.  Turns out it takes something a little more than television commercials and online banner ads to catch their attention.  Why?  Because Healthy Actives are, well, active.

On Board has acquired longtime partner agency Fullaluv Design to serve as the creative and experiential design department.

According to this article from AdAge, marathons are becoming hot commodities for marketing gurus. A peek inside the facts and figures of the marathon industry and how savvy marketers are helping their brands by getting involved.

The seventh running of the Nike Women's Marathon in San Francisco proved unsinkable.

A great line up and even better weather help draw 14,000 to Alice Radio's annual Now and Zen Fest in Golden Gate Park.

No sponsorship? No problem. We spent our weekend launching a guerilla assault of the X Games on behalf of our friends at Start2Finish Marketing and Subaru North America.

OBE's Nike Women's Marathon campaign earns one of the industry's top prizes for marketing towards women.

Bill Strickland, Executive Editor of Bicycling Magazine, reflects on the powerful image of Nike's Livestrong marketing campaign, an event produced by OBE, as it was applied to Lance Armstrong's return to competition in the Tour of California.

Why out-of-home production costs need to be built into the investment equation

If you look at the big winners at this year's Cannes Lions International Advertising Festival, you'll notice something: they're all about the live experience.

OBE helps client ZICO Coconut Water launch a nationwide search for a new billboard model.

The best brand creativity transcends the screen and lives in meat space.

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans?

Forget social media. Never mind Twitter. Enterprising brands are discovering that low-tech (and no-tech) marketing still turns heads.

Forget TV, radio and the Internet, if you really want to get consumers' attention, promotional swag is the way to go, according to a study by the Advertising Specialty Institute.

On Board Entertainment was recognized with two 2008 EX Awards for the Nike Women's Marathon Campaign.  The agency earned top honors in the categories of Best Proprietary Event as well as Best Single Venue/Single Market Event.

The Contra Costa Times recognized OBE's Nike Club Run San Francisco campaign as an enjoyable means of getting in shape and meeting new people.